DETROIT – Parking for America’s Thanksgiving Parade® is now easier and more convenient with new pre-paid reserved parking. Through a partnership with Click and Park, Parade-goers can make parking arrangements in advance and support America's Thanksgiving Parade®.

Attendees can now reserve and purchase their parking for the 81st America's Thanksgiving Parade at theparade.org or clickandpark.com. Visitors can simply visit either website and with a few simple clicks, purchase available parking from participating parking lots in and around downtown Detroit. Reservations are proven by a self-printed e-Permit featuring a unique barcode that is scanned for entrance into their selected lot. Pre-reserved parking permit sales will cease Thursday, November 22, 2007 at 7:00 a.m. A portion of each parking purchase goes to support America's Thanksgiving Parade®.

“We are very excited to be able to offer this service to the patrons of America's Thanksgiving Parade®,” said Joan LeMahieu, president of The Parade Company. “As more generations of families enjoy the Parade together, they now can add the convenience of parking together.”

“The Click and Park pre-paid parking system increases customer satisfaction on a variety of levels,” said Click and Park president Tony Vitrano. “The guests enjoy an easy and convenient parking experience and the ability to secure parking in advance encourages attendance at the event.”

Personalized directions and routing to each parking space is not only an added convenience, but is actually a part of the larger transportation plan designed to distribute traffic evenly. Each Click and Park user is provided with customized directions along various routes according to their point of origin. Guests receive an e-mail confirmation and direct routing to their selected lot within eight hours of their parking purchase.

Grandstand tickets are available and easy to order. You can choose from three different options:

General Admission seating is located at Step-off (Mack and Woodward Avenue), Foxtown and Grand Circus Park; these tickets are priced at $22.00 each.

TV Zone Grandstand seating is located in the Merchants Row area where the lights shine as the Parade is broadcasted live to millions. TV Zone Grandstand tickets are priced at $27.00 each and include viewing of WDIV-TV’s one hour pre-show.

VIP Grandstand seating includes access to The Parade Company’s VIP pre-Parade breakfast locations including the Hard Rock Cafe, Hunter House and Detroit Breakfast House & Grill. VIP Grandstand seating is located near Campus Martius and the Merchant’s Row area. VIP Grandstand tickets are priced at $45.00 each.

To order tickets, visit theparade.org.

About Click and Park
Click and Park is an online parking and traffic management system used by event planners and parking management companies to provide consumers access to pre-registered parking for special events. The Click and Park service helps to alleviate traffic and parking troubles by providing detailed routing instructions to all permit purchasers. The Orlando-based company shares ownership with Gameday Management Group which plans and operates complete transport and parking systems for major events; directing spectators, media, teams, staff, sponsors and corporate clients. Gameday has managed transportation services for such high-profile events as the 2002 Winter Olympic Games, Super Bowls XXX – XL, Daytona 500 and the 2005 Presidential Inauguration. For more information visit www.ClickandPark.com.

About The Parade Company
Founded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region. The Parade Company is celebrating 81 years of Parade tradition in Detroit. The mission is to fund, create and execute the best family events in metro Detroit. The Parade Company staff, the board of directors and thousands of parade volunteers work year-round to bring a wide variety of magnificent events to the City of Detroit each year including the Target Fireworks, Detroit International River Days and America's Thanksgiving Parade®.

Source: Lovio|George|Inc. / The Parade Company